Privacy Notice

Last updated: 11 June 2025

1. Data Controller & Scope

   gameblur.it.com, registered in England and Wales, is the data controller responsible for your personal data processed via this website. We comply with the UK GDPR, Data Protection Act 2018, and PECR. For data protection inquiries, contact our Data Protection Officer at dpo@gameblur.it.com.

2. Personal Data We Collect

   To provide and improve our services, we collect the following categories of personal data:

   • Identity Data: name, username, date of birth.
   • Contact Data: email address, billing address, phone number.
   • Transaction Data: order history, digital keys purchased, payment confirmations (encrypted).
   • Technical Data: IP address, device identifiers, browser type, operating system, cookie identifiers.
   • Usage Data: pages visited, time and duration of visits, in-game statistics, support tickets.
   • Marketing & Communications Data: preferences for receiving marketing emails, consents, opt-outs.
3. Legal Bases for Processing

   We process your personal data under the following lawful bases:

   • Performance of Contract (Art. 6(1)(b) UK GDPR): processing necessary to deliver our services and fulfill your orders.
   • Legal Obligation (Art. 6(1)(c) UK GDPR): compliance with VAT, accounting, and consumer protection laws.
   • Legitimate Interests (Art. 6(1)(f) UK GDPR): enhancing security, fraud prevention, service improvement—balanced against your rights.
   • Consent (Art. 6(1)(a) UK GDPR): for optional processing such as marketing communications and non-essential cookies.
4. How We Use Your Data

   We use your personal data to:

   • Process and fulfill orders, manage your account, and provide customer support.
   • Operate, maintain, and improve our website, products, and services.
   • Prevent fraud, monitor security, and enforce our Terms of Use.
   • Send administrative and promotional communications, subject to your consent and the right to opt out at any time.
   • Personalise your experience with tailored game recommendations and offers.
5. Data Sharing & Disclosure

   We do not sell your personal data. We share data only with:

   • Service Providers: payment processors, hosting, analytics, email platforms, under strict confidentiality and processing agreements.
   • Publishers & Partners: to deliver digital keys and content you purchase.
   • Legal Authorities: when required by law, regulation, or to protect our rights.
6. International Transfers

   Your data may be transferred to and processed in countries outside the UK. Where transfers occur, we implement Standard Contractual Clauses or other UK-approved mechanisms to ensure equivalent protection.

7. Data Retention

   We retain personal data only for as long as necessary:

   • Transaction records: 7 years to comply with tax and accounting requirements.
   • Account information: until you delete your account or we terminate it for breach.
   • Marketing consents: until withdrawn.
   • Support tickets: 3 years for quality and training purposes.
8. Your Rights

   Under the UK GDPR, you have the right to:

   • Access your personal data and obtain a copy.
   • Rectify inaccurate or incomplete data.
   • Erase data (“right to be forgotten”), subject to legal obligations.
   • Restrict or object to processing for direct marketing or legitimate interests.
   • Data portability to receive your data in a structured, machine-readable format.
   • Withdraw consent at any time for processing based on consent.

   To exercise these rights, contact us at privacy@gameblur.it.com or via your account dashboard. You may lodge a complaint with the Information Commissioner’s Office at ico.org.uk.

9. Children’s Privacy

   Our services are not directed at children under 13. We do not knowingly collect data from minors. If we become aware of such data, we will delete it promptly.

10. Security Measures

    We implement appropriate technical and organisational measures, including:

    • Encryption in transit (TLS) and at rest (AES-256).
    • Access controls and authentication protocols.
    • Regular security assessments and penetration testing.
    • Incident response plans and breach notification procedures.
11. Policy Updates

    We may update this Privacy Notice periodically. Material changes will be posted here with a revised date and, if significant, notified to you via email.

12. Contact Information

    If you have any questions or wish to make a privacy-related request, please contact:

    Email: privacy@gameblur.it.com
    Address: Meadowhall, Arundel Gate, Sheffield S1 2TA